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Skill Profile
- Skilled communicator with more than 10 years' experience promoting and marketing concepts, products and ideas covering a wide range of subject matter to a variety of audiences through print and electronic media channels.
- Adept at identifying and leveraging the "hooks" that create the strongest connections between product and customer.
- Capable at working with individuals and organizations alike to satisfactorily address complaints and requests for information.
Experience
Web Editor, JobsDB.com. October 2007 - Present.
- Writing and editing copy for JobsDB.com online and print publications.
- Creating training and briefing materials for JobsDB.com-sponsored events.
- Copywriting for various ATL and BTL media campaigns.
Event Management & Promotions Consultant, Freelance. July 2007 - Present.
- Organizing and scheduling costume character appearances for MySciFiFan Outpost, Cineleisure Damansara.
- Writing and editing promotional copy for clients' event management services.
- Designing POS product arrangements.
- Designing and constructing costumes for event appearances and sale on commission basis.
Senior Executive, Sales, Amway (M) Sdn. Bhd. February - July 2007.
- Maintained and updated corporate and e-commerce site, www.amway2u.com.
- Compiled presentations to highlight new products and monthly promotions.
- Developed and presented interactive brand experiences for national-level product exhibitions.
Web Production Editor, Public Broadcasting Service, Arlington, VA. March 1999-Present.
- Created, updated and maintained overall PBS.org site content, including writing new daily copy and selecting graphics for PBS.org home page.
- Managed production and implementation of Web sites to promote and support company strategic priorities, and key properties such as Julia Child and Scientific American Frontiers.
- Identified, documented and communicated best practices and standards for developing universally accessible Web sites via the Web Production Manual.
- Wrote and edited monthly e-newsletters for PTV station Webmasters and Web producers.
- Led the selection and customization process of an open-source Web-based forum software solution to provide discussion forums (at http://discussions.pbs.org) at no cost to PBS program producers and stations across the nation.
- Supervised staff to coordinate e-mail responses from viewers and Web site visitors.
- Participated in planning and running professional development and networking events for public broadcasting staff, independent program producers and Web service vendors.
BOSSTemps, Bethesda, MD. January - March 1999.
Various temporary assignments for companies in need of skills in editing, proofreading, desktop publishing, and preparing documents for publishing on the Web and hard copy. Placements included:
- American Physical Therapy Association
- Smithsonian Museum of American History
- Electronic Learning Facilitators, Inc.
- Phillips International, Inc.
Webmaster/Trainee Technician. MEI Computers, Rockville, MD. July - December 1998.
Organized information and improved visibility of corporate Web presence for MEI Computer, a computer retail and service company in Rockville, MD. Responsibilities included:
- Corporate Web site maintenance and answering e-mail inquiries.
- Designed Web site and provided publicity services for company client Ideal Realty - Group, Potomac, MD.
- Assembly and service of AT and ATX PC systems, including assisting Technical Support with customer service inquiries.
Staff Writer, Woman At Work Magazine, Kuala Lumpur, Malaysia. August 1995 - July 1996.
- Researched and produced feature articles and interviews. Topics included: office technology, career and personal development, and self-improvement.
- Participated in planning and running career development events targeted at female professionals.
- Trained editorial staff in use of the Internet for electronic information gathering.
- Assisted in styling for fashion shoots.
- Assisted in layout and graphics design using Pagemaker 4.0.
Administrative Assistant, University of Cambridge Local Exam Syndicate, Kuala Lumpur, Malaysia. December 1992 - July 1993.
- Composed correspondence to UCLES examination centers in Malaysia.
- Coordinated delivery of exam materials to examiners.
- Designed and manned UCLES booth at International Education Fair in 1993.
Education
Master of Journalism, Temple University, Philadelphia, PA, May 1998.
CGPA: 3.8
Honors: 1998 Herman Ellis Award for Outstanding Graduate Student
Bachelor of Arts in English, University of Nebraska-Lincoln, Lincoln, NE, May 1995.
Minor: Education.
Major GPA: 3.7
Honors: Dean's List, two semesters; All-University Honors Convocation Certificate of High Scholarship
Diploma of Social Sciences and Liberal Arts, Inti College, Subang Jaya, Malaysia, December 1992.
GPA: 3.5
Honors: Dean's Honor Roll, three semesters.
Computer Proficiency
HTML 4.0, XML 1.0, JavaScript 2.0, Flash 4.0, Allaire Homesite 5.0, Adobe PhotoShop 5.0, PageMaker 4.0, Microsoft Office 2003, Quark Xpress 3.0.
References available upon request.
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